Confidential 1:1 support
Support before key communicative decisions, public appearances and challenging conversations.
Strategic Clarity · Berlin
Strategic communication when it matters. Rhetoric. Framing. Interpretive authority.
Safaa Mohajeri advises leaders, institutions and public actors in situations of high communicative responsibility – before appearances, in controversial debates and when positions come under pressure.
Analytically grounded. Rhetorically precise. Strategically clear.
Positioning
When communication becomes a strategic factor.
Political debates, public controversies and sensitive decisions demand more than well-chosen words. It is about setting positions clearly, recognising frames, developing narratives – and not leaving your own interpretation to others.
Language constructs. Whoever sets the frame of interpretation shapes political reality.
- Rhetoric
- Framing
- Narratives
- Interpretive authority
- Communication under Pressure
Standards
What strategic communication must achieve
Clarity
Getting complex matters to the point.
Positioning
Developing your own line, sharpening its language and holding it under pressure.
Interpretive authority
Recognising which frame shapes a debate — and setting your own with care.
Services
Strategic Advisory
Strategic Dialogue Partner
A confidential space for reflection in situations where strategic communication makes the difference.
- Test the position.
- Sharpen the arguments.
- Anticipate counter-positions.
- Refine the language.
- Prepare decisions.
Strategic Positioning
Sharpening positions, developing lines of argument and aligning communication with goal, context and counterpart.
Rhetoric and Communication under Pressure
Preparation for interviews, panels, public appearances and controversial conversations.
Framing & Narratives
Analysing existing frames of interpretation, developing your own narratives and widening communicative scope.
Political Communication
Strategic advice in polarised, socially sensitive and publicly exposed situations.
Expertise
Why Safaa Mohajeri
- Scientifically groundedA model of institutional interpretive authority, developed in the Master's programme in Speech Communication and Rhetoric (University of Regensburg).
- Strategically precise13 years of research & development, funded by the federal government and the EU: from analysis to the instrument in use.
- Politically sensitiveExperience in migration, integration and Middle East discourses in which every word is weighed.
- Interculturally experiencedCountry comparisons with England and France, transfer to Denmark and Switzerland.
- Sharpened by discourse analysisCertified media consultant (Diplom, TU Berlin) specialising in intercultural communication, with advanced study in law (FU Berlin).
- Close to leadershipConfidential 1:1 sparring, decision- and impact-oriented.
Her work is publicly documented: in studies, guides and an award-winning model project.
Contributions & Talks
Recently
Deutungshoheit gewinnen: Narrative setzen im rechten Backlash
Winning interpretive authority in the right-wing backlash: holding frames, developing narratives and staying composed under pressure — in media and politics. With analysis, practice and simulated interviews.
Workshop on LiMA 26
References
As a research associate at the inter 3 Institute for Resource Management, Safaa Mohajeri contributed to externally funded research and development projects.
Public funders and partners
- BMBF
- BMAS / New Quality of Work Initiative
- BAuA
- BBSR
- European Social Fund
- German Association of Towns and Municipalities
Positions and affiliations
- TU Berlin, Centre for Technology and Society
- inter 3 Institute for Resource Management
- Diakonisches Werk Neukölln-Oberspree
- Offensive Mittelstand
Impact
The Bertelsmann Stiftung cites the BBSR study on how municipalities can attract qualified immigrants, to which she contributed, in its expertise on a culture of welcome. The guides she co-authored for small and medium-sized enterprises are distributed nationwide by the BAuA and INQA. The District Mothers project in Berlin, which she coordinated, was awarded the Metropolis Award in 2008.
“always to our fullest satisfaction”TU Berlin and inter 3
“… her precision is impressive and effective.”Entrepreneur and author, Berlin
Sources & evidence
Stadtteilmütter in Neukölln
TU Berlin – StartUp interkulturell!
inter 3 – Women to the Top (BMBF)
Municipalities and qualified immigration (BBSR)
WelKMU (BMAS / INQA)
FLEXITILITY (BMBF) and knowledge transfer
Selected Contributions & Talks
- 2026Berlin · Linke Medienakademie · Workshop “Winning interpretive authority”
- 2019Leuphana University, Lueneburg · Symposium “Migrant women in the labour market”
- 2017Berlin · Offensive Mittelstand · INQA-Check “Diversity-aware company”
- 2016Munich · IFAT world fair · Career dating for SMEs and international professionals
- 2016Berlin · Delegation from the Danish Integration Agency
- 2015Bielefeld University of Applied Sciences · “Migrant women in SMEs”
- 2008Zurich · International congress “Equality in cities”
- 2007Copenhagen · Danish Ministry of Integration · “District Mothers in Neukoelln”
Selected publications
- Deutungshoheit im Sprechen über den Nahostkonflikt
- Wasserwiederverwendung
- Make it work!
- Welcome im KMU
- Wie können Kommunen für qualifizierte Zuwanderer attraktiv werden?
Interview
IMAGE project — Migrant women in leadership
In the short film of the BMBF project IMAGE at Bielefeld University of Applied Sciences, Safaa Mohajeri talks about how migration experience becomes a strength in a career. (2015)
Research focus Rhetoric · Framing · Discourse and interpretive authority in oral political communication
Perspectives
Topics and focus areas
Political Communication
Framing · Narratives · Interpretive authority
Rhetoric under pressure
Interviews · Controversies · Public debates
Socio-political discourse
Migration & integration · Polarisation · Participation & representation
Profile
Safaa Mohajeri analyses political communication, framing and interpretive authority in national and international spaces of discourse where language has consequences.
Her path began in 2006 in the Richardkiez neighbourhood of Berlin. There she coordinated the District Mothers, a model project that received the Metropolis Award in 2008. At TU Berlin and the inter 3 institute she then spent 13 years in research and development projects — funded by the BMBF, BMAS, BBSR and the ESF — on migration, diversity and participation. Expert talks took her to Berlin, Zurich and Copenhagen.
In the Master's programme in Speech Communication and Rhetoric at the University of Regensburg she developed a model of institutional interpretive authority. Her professional foundation: a diploma as a media consultant (TU Berlin) with advanced study in law (FU Berlin).
Today she combines rhetorical precision, political sensitivity and discourse-analytical rigour in advising leaders, institutions and actors from politics, civil society and activism.
Safaa — means clarity in Arabic. Thinking precisely, communicating strategically and creating orientation in complex situations.
Clarity begins with the frame.
Confidential Inquiry
Strategic support in situations of high communicative responsibility.
Confidential initial conversations by email.
safaamohajeri@gmail.comPlease briefly outline the communication situation, your objectives and the desired timeframe.